Hair care concepts and Formulations with TEXTURLUX® Personal Care Additives
Hair Styling Gels with TEXTURLUX® Resist Personal Care Additives for hold and flexibility
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TEXTURLUX® Resist
Hair styling gels have stuck with the same platform for decades. Water, maybe some alcohol, Carbomer, fixative resin, plasticizer, and fragrance. The fixative resins vary but are almost exclusively synthetic.
TEXTURLUX® Resist Personal Care Additive, INCI: Maltodextrin, 100% biobased) offers a firm, flexible hold that does not flake. Hold and flexibility can be modulated through varying the level of TEXTURLUX® Resist Personal Care Additive nd working with various ratios of the 100% bio-based ZEMEA Propanediol humectant/plasticizer.
Hair Goals is an easy-to-produce, clear hair styling gel with excellent performance and wonderful aesthetics. The hold is firm but not brittle, with no flaking. TEXTURLUX® Resist Personal Care Additive provides the hold. This formulation will test out close to 100% biobased. (The clever observer will note that this is the same (versatile) formulation as Aye Yai Yai Fix.)
Shampoos with TEXTURLUX® Hold Personal Care Additives enhance the shampooing experience
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TEXTURLUX® Hold
Consumers purchase shampoos to clean their hair (and because they like the fragrance.) They repurchase shampoos because they enjoy the experience they provide. A large part of the experience is the foam. The addition of as little as 0.1%
TEXTURLUX® Hold Personal Care Additive, INCI: Hydroxypropyl Starch Phosphate, 94% biobased) can enhance the experience regarding the density, richness, and lubriciousness of the foam. A current challenge to formulators has been to create clear, sulfate-free shampoos that have the quality of foam seen (and felt) in classic sulfate-containing systems.
Innovative shampoo concepts are being perfected currently.
Contact Primient for more information.