Wetting Agents

Sun Care: Feel Good–Wet and Dry by Dow

“Feel Good - Wet & Dry” is formulated with EPITEX™ AC Water Resistance Polymer that provides sunscreen formulators with 40 to 80 minutes of excellent water resistance in ethanol-based sunscreens. The superior compatibility of EPITEX™ AC with organic UV filters results in faster and more uniform film formation that offers the potential for enhanced skin protection. A formulation by Dow.

Hair Care: Liquid Ice Wet Set Gel

This gel provides excellent setting properties and light, workable hold with a “wet” look. The STRUCTURE® 2001 polymer gives this product a unique, thick texture while offering light hold and humidity resistance.

Hair Care: Wet-Look Styling Shining Gel

Men's Products: Carbopol® Ultrez 10 Polymer allows formulation of PVP/VA S-630 and conditioning agents in a clear gel, providing a “wet look” and strong styling to the hair.

Hair Care: Salon Molding Gel - Low Solids

Men's Products: This formula uses Fixate™ Superhold Polymer instead of traditional fixative polymers. This polymer provides a strong, hard hold without flaking and also provides superior high humidity resistance that is not seen in typical mass market styling products. Self-wetting Carbopol® Ultrez 21 Polymer provides easy, efficient thickening and excellent clarity in this low solids hair gel. This formula can be optimized for cost by reducing the level of humectants (Propylene Glycol, Sorbitol and Glycerin).

Decorative Cosmetics: Pink Coral Lip Plumper

This lip plumper contains light and heavy Schercemol™ Esters which are well-balanced for a perfect blend of slip on application with targeted delivery and limited tack. A UV absorber and extracts are included for protection and conditioning, while the essential fatty acid based Schercemol™ TIST Ester delivers superior moisturization. Chamomile and honey extracts keep the lips soft and luxurious while the hint of peppermint is delightful to taste