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Givaudan at NYSCC Suppliers’ Day 2017: to Present Digital Innovation for Skin & Hair Care

Published on 2017-05-01. Author : SpecialChem

Givaudan Active Beauty places its customers and their consumers at the core of its innovation strategy around several major initiatives. On the one them is to lead the digital age of “customers and consumers communication and education” by means of new digital experiences.

Givaudan at NYSCC Suppliers’ Day 2017: to Present Digital Innovation for Skin & Hair Care
Givaudan at NYSCC Suppliers’ Day 2017: to Present
Digital Innovation for Skin & Hair Care

3D Beauty of Skin

Innovation distinguishes between a leader & a follower” Steve Jobs Digital is everywhere in daily life, and its unlimited potential allows to create new ways of sharing and educating customers and consumers even on difficult while business sensitive topics such as the skin and hair biology.

As a fact, most of the cosmetics consumers are not aware of the sophisticated 3D Beauty of the skin, being convinced that it is simply a flat surface covering their body.

They do not really know its architecture, neither do they understand its intrinsic aging mechanisms, and they have no real clue on how active ingredients work in the different layers of the skin.

It gets even worth when it deals with the structure and aging of hair. As a direct consequence, most consumers’ buying decision are be driven by a false perception of skin and hair structure and functions.

Latest Digital Innovations

By leveraging internal scientific and communication skills with the latest digital innovations, it now offers new entertaining experiences allowing consumers and customers to discover and better understand skin & hair functioning:

  • Skin Odyssey is a unique experiences created in synergy with its biologists: it is a virtual reality journey allowing anyone the ability to dive into the different skin layers to visualize cells, keratinocytes, or fibroblasts in 3D.
  • Hair Odyssey is both a motion controlled and virtual reality experience, which allows to discover the mechanisms or hair life cycle, and to explore how molecules can be used to maintain the beauty of hair and scalp.

Givaudan experts will give a full conference during NYSCC on May 3thd, on the strategy who enabled its teams to craft these experiences, the different key development steps and success factors, and will show how these new tools are now used by customers.

About Givaudan

Givaudan is one of the global leaders in the creation of flavors and fragrances. In close collaboration with food, beverage, consumer product and fragrance partners, Givaudan develops tastes and scents that delight consumers the world over. With a passion to understand consumers’ preferences and a relentless drive to innovate, Givaudan is at the forefront of creating flavors and fragrances that ‘engage your senses’. The Company achieved sales of CHF 4.7 billion in 2016.

About Givaudan Active Beauty

Givaudan Active Beauty offers an extensive portfolio of innovative active cosmetic ingredients designed to bring beauty to the world. Inspired by the beauty needs of consumers worldwide, Active Beauty offers award-winning products for an expanded range of benefits including anti-ageing, self-tanning, soothing, hydrating, cooling, and more. Its cutting-edge technologies draw on science and nature to create high performing molecules and functional agents, including customized carrier systems. Part of the Fragrance Division, Active Beauty leads the market in crafting innovative products supported by our strong expertise in advanced and applied sciences.

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Source: Givaudan Active Beauty
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