TAGS: Skin Care Hair Care Sustainability / Natural Cosmetics in-cosmetics
At the last in-cosmetics Global 2024, Provital launched two active ingredients, one for skin care, Shiloxome™, and one for hair care, Sealrose™.
Shield Against the Pervasive Pollutants
Shiloxome™ is not only addressing the escalating concerns of skin health but also acts as a formidable shield against the pervasive pollutants that surround us. This new product is not only tackling holistic protection through a very comprehensive set of omic studies, but it is also harnessing the innate power of the natural world and the synergistic benefits of interkingdom collaboration.
Shiloxome™ is one of the first of what we call ‘ecosystem ingredients’, its new range of biotech actives powered by their endophyte-based platform Triplobiome™ Technology. This is their new and cutting-edge way of providing the skin with nature’s intelligent adaptative mechanisms fostered after years and years of symbiotic data transfer between plants and their endogenous microorganisms.
Shiloxome™ harnesses the symbiotic data transfer within the long-living cork oak to activate many barrier restructuring mechanisms on the skin. Plus, they performed a Metabolomic Analysis to identify several bioactive compounds for both human and plant’s physiological processes, hence assessing its synergistic potential.
However, Shiloxome™’s protective efficacy is not just innovative for its symbiotic provenance, but in its efficacy testing. Besides its transcriptomic analysis, and its exposomic research; what’s especially impressive is its in vivo lipidomic analysis. This assesses the improved properties in the whole lipidome profile and represents a breakthrough in the lipid-improvement mechanisms described in cosmetics so far, as the reduction in the rate of lipid oxidation may elucidate the observed increase in all lipid chain lengths, which directly relates pollution with lipid barrier deterioration.
Watch video - Shiloxome™: Emulating an ecosystem for a multi-ome skin protection
Rejuvenates Sensory Properties, Resulting in Softer & Easier Manageable Hair
About hair repair, Provital always prioritizes catering to the needs and demands of its consumers. This commitment has let them identify a particular concern resonating strongly within the market: hair damage. This issue has garnered considerable attention because when hair becomes damaged, it not only loses its vitality but also becomes fragile, often resulting in breakage and exhibits an aesthetically compromised appearance.
Provital has launched
Sealrose™, a product designed specifically to target the challenges commonly associated with this concern that effectively alleviates the distress caused by damaged hair. It combines the essence of nature and beauty to enhance the condition of healthy hair while clearly improving its overall visual appearance through its reparative properties.
This active ingredient is of 100% natural origin and COSMOS-approved, it is the result of a deep collaboration with Serra la Vall, a small family-owned company established in Catalonia. Obtained from the seedless pulp of the Rosa canina fruit, a well-known plant recognized as a superfood due to its numerous benefits, Sealrose™ stands as a testament to unlock the secret to have stunning and irresistible hair.
This active ingredient presents a highly effective action which recovers the lipid layer of the hair cuticle, thereby increasing its hydrophobicity after just one application, returning to lipidic levels of healthy hair. Here it is important to highlight that the effect persists even after rinse-off. In addition to its lipid layer-restoring properties, Sealrose™ also rejuvenates sensory properties, resulting in hair that is softer, and easier to manage. Its application in hair repair solutions proves effective in enhancing damaged hair cuticles caused by external factors.
Both Shiloxome™ and Sealrose™ are tackling the already well-known slugging trend. So, they believe that since slugging is a well-established skin and hair care term among the savvy TikTok beauty community, and it consists of using a highly occlusive product as a final routine step to prevent transepidermal water loss and improve the efficacy of ingredients applied underneath the final layer, any end product with Shiloxome™ could profit from the efficacy claims of the ingredient on the whole skin barrier to further educate the consumer on the importance of the lipid barrier to prevent skin aging. As per Sealrose™ what can be achieved by applying it and following this trend is hair that is more hydrated, soft, shiny, and healthy, thanks to the efficacy of our active ingredient, also providing consumers with a solution to an increasingly growing problem.
Source: Provital
