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Article

Why Products Don’t Work the Way They Promise…

Belinda Carli – Sep 30, 2016

cosmetic product dissatisfactionToday's cosmetic consumer chooses cosmetics emotionally and expects instant results. When the promised effect is not achieved, they are found complaining.

There are mainly three reasons why these products don’t work the way the customer wished.

  • Formulation Incompatibilities
  • Incorrect Use of Actives and/or Marketing
  • Unrealistic Expectations

Read on to take a look at some of the fundamental elements to improve your product range.

1 Comments on "Why Products Don’t Work the Way They Promise…"
Sabeena P Aug 31, 2018
Thank you for this. Very informative!

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