OK
The Universal Selection Source:
Cosmetics Ingredients
Article

Why Products Don’t Work the Way They Promise…

Belinda Carli – Sep 30, 2016

cosmetic product dissatisfactionToday's cosmetic consumer chooses cosmetics emotionally and expects instant results. When the promised effect is not achieved, they are found complaining.

There are mainly three reasons why these products don’t work the way the customer wished.

  • Formulation Incompatibilities
  • Incorrect Use of Actives and/or Marketing
  • Unrealistic Expectations

Read on to take a look at some of the fundamental elements to improve your product range.

Be the first to comment on "Why Products Don’t Work the Way They Promise…"

Leave a comment





Your email address and name will not be published submitting a comment or rating implies your acceptance to SpecialChem Terms & Conditions
Channel Alerts

Receive weekly digests on hot topics

Back to Top