Overview Key Applications Creams and lotions: Thickening agents find use in skin care category. They offer a range of sensory experiences to the consumer. Some popular products include facial moisturizers, body lotions, and sunscreens. Gels and serums: Used in lightweight formulas like facial gels, eye gels, and hair serums. They provide hydration, anti-aging, or acne treatment to consumers. For example: Natural thickeners — Aloe vera Synthetic thickeners — Acrylates/C10-30 alkyl acrylate crosspolymer Associative thickeners — Hydroxypropyl methylcellulose Shampoos and conditioners: Thickeners provide viscosity and foam stability to hair care formulations. Popular examples include volumizing shampoos, moisturizing conditioners, and clarifying shampoos. For example: Natural thickeners — Guar gum Synthetic thickeners — Sodium polyacrylate Associative thickeners — Cetyl hydroxyethylcellulose. Suppliers Brands