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Lubrizol at NYSCC Suppliers’ Day: Presents Beauty Concepts & Survival Kit for Mothers

Published on 2017-05-03. Author : SpecialChem

CLEVELAND -- The Lubrizol Corporation has introduced several new personal care concepts at NYSCC show at the Jacob K Javits Center in New York.

Lubrizol at NYSCC Suppliers’ Day: Presents Beauty Concepts & Survival Kit for Mothers
Lubrizol at NYSCC Suppliers’ Day: Presents Beauty
Concepts & Survival Kit for Mothers

Emulsion Stability in Skin Care

In skin care, Lubrizol introduced Pemulen(TM) EZ-4U Polymeric Emulsifier, an easy-to-disperse, robust and highly efficient solution for providing emulsion stability in skin and sun care products, combining a smooth texture and a pleasant fresh sensory.

It also highlighted innovative face color cosmetic formulas featuring the versatility of Avalure(TM) Flex-6 polymer to stabilize a variety of highly pigmented systems, from W/O to O/W emulsions, with soft after feel and comfortable wear.


Lubrizol also featured a new concept targeting busy mothers that choose to be both 100% mother and 100% woman. Lubrizol assists in making this possible with its latest "WOW MOM" beauty survival kit, offering active mothers an opportunity to indulge and care for their skin, and to have that special moment for themselves every day.

Sensational Cleansing Concept

In cleansing, Lubrizol showcased new prototypes for facial, body and hand cleansing that deliver a sensational cleansing experience which includes soft, smooth skin feel, brilliant product aesthetics as well as formulation & manufacturing flexibility for a range of chassis.

Included in the cleansing concepts is Lubrizol's new platform technology, Carbopol® SMART polymers and how they contribute to the development of advanced cleansing products.

Rheology Modifier for Hair Care

In hair care, a new rheology modifier with unprecedented versatility targeting styling applications is being introduced. Carbopol® CLEAR polymer offers formulators easy access to a wide choice of product formats ranging from traditional styling gels with brilliant clarity toward novel product textures, clays and waxes.

About Lubrizol Personal and Home Care

It develops, manufactures and markets a broad range of specialty chemicals for skin care, hair care, bath and shower, surface care and fabric care. Its innovative ingredients and additives modify physical properties, enhance functional performance and deliver aesthetic benefits to drive key consumer product claims. The addition of Active Organics' botanical extracts and Lipotec's peptide-based active cosmetic ingredients strategically expands our product portfolio and builds upon our current capabilities, formulations expertise and global manufacturing footprint to take innovation to the next level.

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a market-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers' products while reducing their environmental impact. It is one of the leaders at combining market insights with chemistry and application capabilities to deliver valuable solutions to customers in the global transportation, industrial and consumer markets. Lubrizol improves lives by acting as an essential partner in our customers' success, delivering efficiency, reliability or wellness to their end users. Technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, as well as additives for gasoline and diesel fuel.

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