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Mktg Industry’s FLATTY Gets Innovation Tree Award at MakeUp in Paris

Published on 2017-07-04. Author : SpecialChem

Mktg Industry innovation FLATTY, the extra-flat cardboard trousse for makeup powders has won the prestigious “Innovation Tree Award” at the last edition of the MakeUp in Paris.

Mktg Industry’s FLATTY Gets Innovation Tree Award at MakeUp in Paris
Mktg Industry’s FLATTY Gets Innovation Tree
Award at MakeUp in Paris

Trousse for MakeUp Powders

Stefano Focolari CEO & Managing Director at Mktg Industry, stated:

"We are thrilled to have won this important international recognition for the third consecutive year and with 3 different products all designed, developed and manufactured in Italy by Mktg Industry. This is the proof that our work is appreciated around the world for quality and innovation, which are the only weapons we have to try to be competitive and unique in an always more global market."

"FLATTY" is a multifunctional packaging with a "Lift and Reseal" label, that can be used either to exchange refills or to carry around the favorite makeup powder. "Flatty" was designed to occupy the smallest possible space (only 5 mm thick), a makeup case that perfectly fits in a small purse, in the gym’s bag, in a jacket’s pocket or in a travel beauty case, and is always ready to be used by a modern active woman always on the go.

Finalist of Luxury Packaging Awards

But that's not all, only a couple of days after the winning in Paris, the italian company was notified that the “FLATTY” had been selected by an international jury of expert as finalist for the Luxury Packaging Awards 2017 in the best cosmetic packaging category. The awards ceremony will take place at the Grosvenor House Hotel, London on Wednesday 13 September 2017.

In order to participate to the awards Mktg Industry developed a limited edition of the “FLATTY” using special papers by Cordenons. The combination of innovative, luxurious and refined papers with an innovative product design is what made the difference.

Focolari ended:

“We cross our fingers, but for us it is alrady a big victory and an honor to have been nominated with the best of..., I sincerely do not think we have much chances to win once again, but we are ther and you never know.”

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Source: Mktg Industry
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