The Universal Selection Source:
Cosmetics Ingredients
Industry News

IFF & MIT Media Lab Join Hands for Innovative Breakthroughs in Fragrance

Published on 2017-05-11. Author : SpecialChem

International Flavors & Fragrances Inc. has announced that it has joined the Massachusetts Institute of Technology (MIT) Media Lab.

IFF & MIT Media Lab Join Hands for Innovative Breakthroughs in Fragrance
IFF & MIT Media Lab Join Hands for Innovative Breakthroughs in Fragrance

Innovation & Business Growth

Fragrances Group President, Nicolas Mirzayantz said:

“Throughout our 128-year history, passion and curiosity have been integral to our work as pioneers of the senses and we have been dedicated to pushing the boundaries of what is possible. Our membership in the MIT Media Lab aligns with our strategy of innovating firsts, which underscores how we are committed to innovation as an accelerator of business growth. We are proud to join this innovation lab and collaborate with the next generation of research breakthroughs.”

Since 1985, the MIT Media Lab has combined a vision of a digital future with a new style of creative invention. With more than 30 years of innovation and 150 spin-off companies, the Media Lab currently supports 27 research groups and over 450 projects focused on designing the future. Research areas span from synthetic biology to new interface designs to bionic prosthetics to future cities.

Sensorial Innovation

Mr. Mirzayantz continued:

“IFF, as the first sensorial innovator of flavors, fragrances and cosmetic actives to join the Media Lab, has long been a leader in research and technologies that transform the everyday for consumers around the world. We are thrilled to find new ways to pioneer firsts.”

MIT Media Lab Director, Joi Ito said:

"Collaborating with IFF is an entirely new and exciting opportunity for the Lab, and offers challenges and possibilities yet unexplored."

About IFF

International Flavors & Fragrances Inc. is one of the leading innovators of sensorial experiences that move the world. The passion for exploration drives it to co-create unique products that consumers taste, smell, or feel in fine fragrances and beauty, detergents and household goods, as well as beloved foods and beverages. Its 6,700 team members globally take advantage of leading consumer insights, research and development, creative expertise, and customer intimacy to develop differentiated offerings for consumer products.

PS: If you liked this News, you might enjoy our Cosmetics Industry Newsletter. All the Industry News delivered once a week right to your inbox. Sign up here!

Source: International Flavors & Fragrances
Be the first to comment on "IFF & MIT Media Lab Join Hands for Innovative Breakthroughs in Fragrance "

Leave a comment

Your email address and name will not be published submitting a comment or rating implies your acceptance to SpecialChem Terms & Conditions
Channel Alerts

Receive weekly digests on hot topics

Back to Top