TAGS: Sustainability / Natural Cosmetics Perfumes & Fragrances Science-based Formulation
In the first half of 2023, fragrance world went from scent generation algorithms to AI-assisted market analysis.
These AI tools can dig into huge databases of smells, see what people have liked in the past, and even guess what you might like in the future. So when they make a new perfume, it's not a random guess anymore. It's like they have a treasure map to find the perfect scent.
Take a look at the updates and innovations that took place in the first half of 2023 that reshaped the fragrant world.
AI Technology to Translate Scents
Givaudan Introduces Cutting-edge AI Technology to Translate Scents into Color Patterns
Givaudan introduces Myrissi™ for translating scents into color patterns using artificial intelligence technology. Myrissi™ unlocks new insights and opportunities. The technology
predicts the spontaneous emotional perception of fragrance experienced by consumers. It determines the best alignment between colors, emotions, and scents.
Myrissi™ marks a key step forward in Givaudan’s 2025 strategy to expand customer-centered digital solutions. The technology enables the creative and product development:
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Either from a chemical composition to predict the color code association
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Or from a chromatic base to determine the appropriate olfactive affiliation
It also generates the visual mood board and the verbal ecosystem surrounding any fragrance.
Firmenich Launches Next Generation Measurement Tool for Eco-fragrance Design
Firmenich launches EcoScent Compass® Next Generation. It is an
integrated science-based impact measurement tool for eco-fragrance design.
It has extended, robust sustainability data and verifiable claims. EcoScent Compass® was Launched in 2018 and continues to be the most advanced and sustainability integrated tool.
With the next generation of EcoScent Compass®, the team of Firmenich perfumers can formulate:
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Responsibly optimizing fragrance designs
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At the very beginning of creation with more than 80 data points for each ingredient and
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3 key pillars: Circular creation, climate, and nature, and impact on people and community
Iberchem Launches Digital Tool for Natural Fragrance Creation
Iberchem launches VITA. This tool provides
accurate naturality data and increased transparency for natural ingredient sourcing. It can help to accelerate the development of natural fragrances without compromise.
The digital tool utilizes SAP technology which enables the accurate fragrance's naturality calculation.
VITA can provide digital assistance. It can ensure Iberchem adjusts for natural fragrances and meets the market needs.
Givaudan Launches Neuroscience-based Innovation for Wellbeing Fragrance Creation
Givaudan announces the launch of ‘Well&Be’, its
fragrance creation territory dedicated to wellbeing. It's Givaudan’s pioneering legacy, conjugating neuroscience expertise, consumer intelligence, and digital innovation. It includes both- Myrissi™ and MoodScentz™+.
It will allow product creation to reach its fullest potential. Well&Be covers a territory of 92 moods and emotions structured around five archetypes:
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The Nostalgic - Feeling good through childhood reminiscence
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The Transformer - Feeling good through self-achievement and transcendence
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The Connector - Feeling good through connections with others
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The Seeker - Feeling good through a taste for discovery and escapism
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The Naturalist - Feeling good through connection with nature
Moodify Launches AI-based Technology for Malodor Control
Moodify announces the launch of its
Moodify White software solution for Malodor Control. It is an innovative solution for masking bad smells.
It generates malodor formulas when introduced to the human nose eliminating the perception of bad smells. It can enable a quick, highly effective, and component-flexible malodor control formulation process.
It can be used for a wide range of industries, home care, personal care, household, and industrial product manufacturers. It generates malodor formulas when introduced to the human nose eliminating the perception of bad smells.
Givaudan Unveils New Technology to Translate Luscious & Multifaceted Scent of Petrichor
Givaudan uncovers Geogaia™,
translating the luscious and multifaceted scent of Petrichor. Petrichor is defined as the smell that comes from the ground when rain falls after a dry period.
Geogaia™ overcomes the challenges associated with recreating the complex smell of Petrichor. It brings the most authentic and beloved scent, providing green, earthy, and watery tonalities to the fragrances.
Geogaia™ aligns with Givaudan’s objective of achieving a biodegradable fragrance palette by 2030. It also supports the Company’s broader ambition of being climate positive by 2050.
Iberchem Presents Biodegradable Malodor Neutralizing Technology
Iberchem to present VernovaPure®, its
latest biodegradable malodor neutralizing technology. It corresponds to the Organization for Economic Co-operation and Development (OECD) standards. VernovaPure® has degrading ≥ 60% within 28 days.
It has the ability to neutralize numerous malodors whilst reducing its impact on the environment. It elevates Iberchem as a sustainable fragrance technology provider.
Suitable for use across all fragrance applications, such as air care and fabric care, and malodors such as sweat and cigarette odors.
Moodify Launches AI Reformulation Technology for Perfumery & Fragrance
Moodify launches its
Reformulation Artificial Intelligence (AI) software, Moodify (Re)formulation. It is an innovative solution for formulation and reformulation at scale.
The software enables a quick, effective, and component-flexible process. It allows perfumers to substitute components while maintaining the same odor profile as in the original formula. It also offers several contenders based on their level of similarity to the original molecule. While optimizing for different constraints.
It is the ideal solution for fast and easy scent reformulation, providing a fast and cost-effective way. Also keeps up with changing regulations and ingredient availability.
Related read: Sweet Sensations of Fragrance Selection
Collaboration, Acquisition, Investment and Research
Symrise Invests in Ignite Venture Studio for Tailored Fragrance & Product Innovations
Symrise will participate in the Series A funding round of Ignite Venture Studio. By this investment, Symrise will expand its expertise, growth, creativity, and speed in the personal care industry.
It will further help in the development of
tailored fragrance and cosmetic solutions. The investment will allow Symrise to connect to the current consumer needs and growing trends in the beauty and wellness space.
BASF Invests in New Plants to Expand Its Aroma Ingredients Business
BASF invests in a new citral plant as part of its Verbund site in Zhanjiang, China. Menthol and linalool downstream plants in Ludwigshafen, Germany. These plants are expected to come on stream from 2026 onwards.
The investment is driven by growing demand from the global flavor and fragrance market. It marks BASF’s strong commitment to sustainability transformation.
This investment will
expand BASF’s aroma ingredients’ citral value chain footprint in Germany and Malaysia. With the investment, BASF’s annual capacity of citral will increase to 118,000 metric tons.
Iberchem Presented Neuroscientific Investigation Program for Fragrances
Iberchem presents its
latest neuroscientific investigation program, Wavemotion. Wavemotion will bring a new dimension to olfactive solutions.
It has taken inspiration from four mood zones. Four of their expert perfumers created their own signature scent which embodied a specific emotion. This exclusive collection exhibited a personalized touch.
Perfumer acquired inspiration from their own interpretation of the mood zone from:
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A sunny Spring afternoon to embody happiness to
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A feminine silhouette to symbolize sensuality
2M Group Acquires Prady, a Spanish Manufacturer of Perfumes
The 2M Group of Companies announced the
acquisition of Laboratorios Prady Normapiel (Prady). Prady is a Spanish manufacturer of perfumes and cosmetics for the personal care industry.
This acquisition of Prady is part of the 2M Group’s ongoing growth strategy which includes:
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Expanding its global reach and
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Acquiring companies that complement its existing product portfolio
With the acquisition, the Group is well-positioned to continue its growth and success in the global personal care industry.
DKSH and Elementis Extend Partnership for Personal Care in Netherlands & Luxembourg
DKSH will provide business development, marketing, sales, logistics, and distribution services for Elementis. The
entire range of ingredients and antiperspirant actives in the Netherlands and Luxembourg.
Elementis is one of the experts in rheology and a global leader in antiperspirant actives. It offers green products, natural clay rheology modifiers, and biofunctional active ingredients.
Following a successful expansion to France and Belgium, Elementis has once again entrusted DKSH.
LANXESS Doubles Production Capacity for Benzyl Alcohol in North America
LANXESS has
doubled its production capacity for benzyl alcohol at its site in Kalama/Washington, USA. This is to support the growth of its established customer base in the Americas. The capacity expansion is the result of various technical upgrades.
Benzyl alcohol is used as:
It is valued due to its low volatility and low toxicity. The colorless liquid with a pleasant, mild aroma is suitable for all customer needs. The stable odor profile is beneficial in the production of fragrances and food flavorings. It can also be used as a solvent in technical applications.
Explore Perfumes & Fragrances Ingredients from Our Database
New Fine Fragrance Creation Hub
Symrise Inaugurates Its New Fine Fragrance Creation Hub in Shanghai
Symrise inaugurates Little Red House – its
new Fine Fragrance creation hub in the heart of Shanghai. The hub offers space dedicated to:
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Market research
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Creative arts and
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Olfactory culture, featuring exclusive events and cultural programs
The Little Red House audience includes Symrise clients, perfume lovers, KOLs, and the media. Symrise continues to strengthen its position in the key fragrance market of China by inaugurating The Little Red House.
Iberchem Launches In-house Biodegradability Laboratory for Fragrance Solutions
Iberchem unveils its
new in-house biodegradability testing laboratory, IB-BI. It can respond to increasing demand for environmentally friendly, biodegradable fragrances.
Iberchem always strives to strengthen its ingredient portfolio by engaging with sustainability space. It is crucial fragrance solutions can be created with the planet in mind
The development of IB-BI aligns Iberchem further with Croda’s Commitment to being Land Positive by 2030.
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Source: Curated by SpecialChem
