Nouryon Launches Biodegradable Co-surfactant to Reduce Irritation at in-cosmetics

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Nouryon announced the launch of a new biodegradable personal care technology, Structure® M3 co-surfactant at the 2024 in-cosmetics Global event in Paris, France.

This innovation enhances the functionality and appeal of a wide range of personal care formulations and was developed in response to consumers’ increasing preference for more natural and milder ingredients.

Compatible with both Sulfate- & Sulfate-free Surfactant Systems

Structure® M3 co-surfactant significantly reduces the irritation potential of commonly used surfactant systems, offering customers the optimal balance of mildness, cleansing, and foaming in shampoo, facial cleanser, and body wash formulations. Designed with sustainability in mind, it is available as a waterless, free-flowing powder of high natural content (NOI¹ = 85), and it is readily biodegradable (per OECD 301B²). Additionally, it is cold-water processable and compatible with both sulfate- and sulfate-free surfactant systems. Structure® M3 co-surfactant will be showcased in the Innovation Zone at in-cosmetics Global.

“Our product portfolio is designed to address customer demands for transparent, clean label ingredients, aligning with modern consumer preferences for environmentally friendly products,” noted David Freidinger, vice president, Personal Care & Pharma at Nouryon.

Structure® M3 co-surfactant is the latest in a series of more natural products introduced by Nouryon for the personal care end-market. These include SolAmaze® Natural solution, a biobased, biodegradable, film-former that offers superior water resistance for high SPF emulsion sunscreens, Amaze® Nordic Barley, a certified natural starch that is used to replace synthetic ingredients in skin and hair care products, and Amaze® SP aesthetic modifier, a 100% biobased polymer that helps formulators to create more natural hairstyle products for consumers.

"At Nouryon, we are committed to driving innovation and setting new standards of excellence in the personal care industry. The launch of this innovative polysaccharide technology marks a significant advancement by providing formulators, cosmetic chemists, and beauty developers with an exceptional ingredient that unlocks new possibilities in product innovation, performance, and sustainability,” said Suzanne Carroll, senior vice president of Home and Personal Care at Nouryon.

Hosting Innovation Spotlight Activities

At the in-cosmetics Global event, Nouryon is not only launching Structure® M3 co-surfactant, but is also hosting innovation spotlight activities, including:

• Formulations Lab: Nouryon will share customized serum formulations during this session. In partnership with Safic-Alcan, Nouryon will guide R&D participants through the preparation of an anti-aging facial serum with its Amaze® XT styling polymer, Hydrovance® moisturizing agent, and Dissolvine® GL-47-S chelating agent on Tuesday, April 16 from 9:30-10:30 am CET in Lab 1.
• Sustainability Zone: Nouryon will spotlight its sustainable Amaze® Nordic Barley with a presentation scheduled for Wednesday, April 17 from 11:30 am-12:00 pm CET at the Sustainability Zone Theatre.

¹ - NOI= Natural Origin Index
² - OECD 301B = Organization for Economic Cooperation and Development- aligned test that uses respirometry to determine the biodegradability of the material.

Select Surfactants/Cleansing Agents from Nouryon

Source: Nouryon