TAGS: Skin Care in-cosmetics Sun Care Perfumes & Fragrances
Elementis will present its latest sustainable solutions for the personal care market at in-cosmetics Asia 2023 from November 7 to 9 in Bangkok, Thailand.
As an industrial expert in mineral-based rheology modifiers and antiperspirant actives, Elementis brings creative solutions to answer the ever-growing market trends at booth V70.
New Ingredients to Cater to the Natural and ‘Skin Glow’ Trend
Elementis introduces two new ingredients –
BENTONE HYDROCLAY™ 700 and
BENTONE® PLUS GLOW, which answer the demand of natural skin care and the “skin glow” trend.
BENTONE HYDROCLAY™ 700 - Versatility through Synergy: Hectorite X Biopolymer
100% natural, COSMOS approved and non-GMO, BENTONE HYDROCLAY™ 700 is a combination of a high purity hectorite grade and xanthan gum that provides a synergistic effect for the utmost stability. It offers a light sensory, imparts a smooth silky skin feel, and has a high electrolyte and pH tolerance, which allows for formulation robustness and versatility.
You might be interested in: Selecting Rheology Modifiers to Meet Clean Beauty Trends in Skincare
BENTONE® PLUS GLOW - Radiance Unleashed! Hectorite X Actives
Responding to the up-and-coming “skin glow” trend, BENTONE® PLUS GLOW, a new and patent pending hectorite gel technology, joins forces with naturally derived active ingredients to combat signs of dull and flaky skin, unleashing the inherent radiance of the skin. Elementis’ hectorite gel technology enables formulators to create products with outstanding textures and extremely diverse sensorial properties. Its superior properties in make-up allow for instant skin glow effects.
BENTONE® PLUS GLOW is shortlisted in this year’s Innovation Zone Awards, Best Functional Ingredient Category. The announcement of the winner will be held on 8
th November at 5:15 pm.
Specially designed for the Asian markets, Elementis brings two new formulation concepts to address the Asian consumer needs in the new era.
Sun Protection Plus
The “Sun Protection Plus” formulation kit offers a full range of sunscreen selections, from W/O to O/W systems and from pure minerals to high-efficient hybrid UV filters. With Elementis’ hectorite and organoclay technology, they offer solutions that help formulate sun care products with great performance, stability, and light sensory.
Visitors will have the opportunity to experience the merits of its star product
BENTONE® LUXE XO, to create a cold process, lightweight pure mineral sunscreen with only ten ingredients during its Formulation Lab session, which will be held on 8
th November at 2:00 pm.
A Better Me
As the masks come off, lip collection has come back to the spotlight of consumers’ makeup bar. Introducing “A Better Me”, a color formulation kit with a
full set of makeup for lip, eye, and face, which demonstrates elegant sensory and playful textures favored by Asian consumers. Explore their new concept with vibrant colors, excellent wear resistance, and optimum coverage.
Explore Ingredients from Elementis
Source: Elementis
