TAGS: in-cosmetics Skin Care Science-based Formulation Sustainability / Natural Cosmetics
in-cosmetics Asia, one of the leading events in Asia Pacific for personal care ingredients, will return to Thailand in November, as the region’s beauty industry celebrates one of its most successful years on record.
Currently leading the way as one of the biggest beauty markets in the world, accounting for almost a third (32%) of worldwide retail sales (US$570 billion), APAC is dominating the global sector with a revenue share of $181 billion. This provides the perfect backdrop for the return of in-cosmetics Asia from 5-7 November 2024.
Welcome Over 650 Exhibitors from Across the Globe
Taking place at BITEC, Bangkok, the event comes at a time when major beauty markets in the region have surged on the international stage;
K-Beauty,
J-Beauty, and
C-Beauty have swooped Western markets, followed closely by emerging markets in Southeast Asia. Reflecting this surge, interest in the show has skyrocketed, with the event’s website traffic from across APAC up by a staggering 277% year on year. The launch of a new Thai website and a WeChat account, alongside intensified targeting of prospects via digital platforms and partnerships across the continent, underscore this growing interest.
in-cosmetics Asia 2024 will welcome over 650 exhibitors from across the globe, the largest number in the show’s 15-year history. These include some of the top 10 suppliers, from
Ashland,
Croda, and
dsm-
firmenich, to
Evonik,
Clariant, and
Lubrizol. Additionally, the event will feature 79 new exhibitors and more in a dedicated New Exhibitor Zone.
Encompassing four key focus areas, this year’s event will focus on science, innovation, trends, and community, ensuring visitors gain unparalleled insights into the latest developments and directions of the industry in the APAC region and beyond. Aligned with both growing and emerging consumer trends, anti-aging and well-aging, health and wellness, natural beauty, sophisticated simplicity, and neurocosmetics will be prominent themes seen throughout exhibitors’ showcased products and the extensive, informative educational program.
Spotlight On Skin Screen
With climate change impacting skin health and consumers becoming increasingly concerned about melanoma, acne, atopic dermatitis, and other conditions, the demand for products that protect and preserve skin health is on the rise. This year’s Spotlight On Skin Screen will offer interactive experiences for attendees to touch and test ingredients specially formulated for skin protection, repair, maintenance, and alteration.
Exhibitors including Ashland Singapore,
Bloomage Biotechnology Corp,
Spec-Chem Industry, MyMicrobiome,
IMCD APAC,
Galaxy Surfactants, and Clariant Singapore will present and discuss their latest advancements in anti-inflammatory products, the microbiome, probiotics, skin lightening, and brightening, blue light therapy, and more. All showcased ingredients will compete for the prestigious in-cosmetics Asia Awards.
Looking Towards Future Trends
This year’s refreshed Marketing Trends and Regulation Theatre – a space to discover the latest cosmetic industry marketing insights, trends, and regulations – will offer visitors updated, not-to-be-missed insights, with sessions delving into topics such as global beauty, wellness trends in APAC; K-beauty and C-Beauty, artificial intelligence (AI), botanical resources, and more.
Adding to the vast educational opportunities on offer, the Formulation Lab will return to host live demonstrations on formulating finished products using exhibitor ingredients. In addition, the expert-led Technical Seminars will provide comprehensive overviews of key personal care ingredients shaping the APAC beauty market, their benefits, and scientific substantiation of product claims.
Sarah Gibson, event director at in-cosmetics Asia, said,
“This year’s in-cosmetics Asia returns at an exciting time; the Asian beauty market is booming, and it’s more influential than ever before. The show will once again act as a key hub connecting the region with broader global markets and help to facilitate collaboration in cosmetic R&D. In response to last year’s international attendance, we are enhancing our multilingual, digital, and social media promotion across Asia Pacific to attract a continent-wide audience to this R&D epicenter. With growing interest in the region, we are dedicated to making the event a truly multi-cultural gathering for attendees from across the APAC region and beyond.”
“We are thrilled to report the highest visitor and exhibitor satisfaction scores in the history of the show from the 2023 exhibition, reflecting our strongest performance yet. For the first time ever, we’re running out of space at the venue, which is indicative of the market’s flourishing status. Stay tuned for a major announcement on an exciting collaboration that is set to elevate scientific advancements and shape the future of beauty and skincare.”
in-cosmetics Asia 2024 will take place at the Bangkok International Trade & Exhibition Centre (BITEC), in Bangkok, Thailand from 5-7 November 2024. The event will be co-located with COSMEX, ASEAN’s most comprehensive exhibition on manufacturing technologies, machinery, packaging, and ODM/OEM services for cosmetics, personal care, and dietary supplement products.
Source: in-cosmetics
