The following sections will be covered during this session:
- Shift in Cosmetic Claims to Overcome Consumers' Boredom of Old Claims:
new message and new concepts to promote cosmetic benefits
- Neurocosmetics and Emotions:
Introduction to a new science for a new language
Brain – skin – emotions: a two-way traffic of communication and influence
- “Sensactives” and “Emo-actives” for Best Sensorial/Emotional Experience:
New categories of ingredients combining bioactivity and sensoriality, all measurable and claimable
- How to Scientifically Measure Claims (Well-being, Self-esteem, Happiness…):
New testing protocols
- Prosody (speech analysis)
- Mydriasis (diameter of the eyes' pupilla)
- Posture analysis
- Ohmic duration response (lie-detector)
- Eye-tracking...
- Specialized questionnaires
- Sensorial Claim Examples: How to create successful claims from test results?
- Regulatory Aspects
- Conclusion: Industry outlook
- 30 mins Q&A - Ask your technical queries directly to the expert!
Have a query? Email us for any help!