After the huge success of its first webinar on the microbiome, Safic-Alcan's Scientific Trend Series will explore the fascinating theme of “Texture”. Why? Because this is THE factor that has the biggest impact on cosmetics purchase intent, right after the brand name. Also, texture is unique in the way it can stimulate 2 of our key senses: vision and touch. This is why there is such a big demand to enchant consumers with innovative formulae. But how do we create breakthrough textures?