The September question on "Value from an Ingredient Supplier" is not as easy to answer as it sounds. How does one define "value" both at the supplier side and the receiving customer side? As noted in the results, it appears clear that 188 voters think that "ideas to innovate" and "formulation support" are two major requirements to be delivered by the ingredient suppliers to demonstrate value (this is unchanged from the same click 'n' vote question in June 2009.