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Trendwatching in the Aesthetic Medicine Market

SpecialChem / Imogen Matthews – May 11, 2011

The aesthetic medicine market was worth $3.5bn in 2010, according to Millenium Research Group, and is growing by 10% year on year. Women account for 90% of cosmetic procedures with a strong trend towards having them done younger, as early as 30. Botox is the most popular cosmetic procedure, followed by dermal fillers, laser hair removal, microdermabrasion and chemical peels. Doctors are doing more corrective and preventive procedures and encouraging patients to follow a home skin maintenance programme for best results. Some doctors are selling skincare such as SkinCeuticals and Dr Sebagh, even from their own websites. Some aesthetic medicine brands have moved into cosmetics with skincare ranges, such as Restylane and Filorga, but there are few signs that this is a trend. Home devices are the big trend emerging from the professional market, designed for hair removal, skin tone, texture and acne like E-One, an at-home laser hair removal system clinically proven to deliver professional results, and Zeno Line Rewind, an anti-aging device system utilizing heat, vibration & red light technology.

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