OK
The material selection platform
Cosmetics Ingredients
The material selection platform
Cosmetics Ingredients
Article

Stability, the main challenge when formulating with natural extract

SpecialChem / Jul 1, 2009

No need to repeat what everyone knows already -- "natural" is the biggest trend and one of the fastest growing segments in Cosmetics. Of course, everyone wants to get a slice of this fabulous cake of more than $ 7 billion with double digit growth! The side effect of this global phenomenon is that we are going to have at the same time on the market the bad and the good, the real and the fake, the certified and the uncertified (so many logos!)... all of which makes the daily work of formulators even more challenging. If we take into consideration the different profiles of the end consumers (from the ones who follow the trend up to the pure "natural" consumers), the challenge may turn into a crazy exercise.

Be the first to comment on "Stability, the main challenge when formulating with natural extract"

Leave a comment





Your email address and name will not be published submitting a comment or rating implies your acceptance to SpecialChem Terms & Conditions
Sales & Marketing Effectiveness in Chemicals - Fleming. Events
Channel Alerts

Receive weekly digests on hot topics

Back to Top