For years, there was the notion of the "healthy tan," where the concept of baking brown in the sun was considered youthful, attractive and a sign of prosperity. That notion, thankfully, was dispelled when links between advanced sun exposure and health concerns such as skin cancer were brought to light by doctors and specialists, who recommended that sun exposure be limited to not only avoid cancer, but also prevent wrinkles, lines, age spots and other signs of premature aging.
Sunscreens were promoted, and when demand grew for a less greasy, easier year-round solution, marketers obliged by formulating products that incorporated UV protection into a moisturizer or makeup.
Educating consumers about the dangers of too much sun is more important than ever-especially after recent erroneous reports that sunshine may prevent cancer. These reports link the health benefits of vitamin D to sun exposure, and can lead to public confusion.
"For decades, dermatologists have advised the public to practice proper sun protection to prevent skin cancer, and that same advice holds true today, despite any claims to the contrary.