The skincare market has come a long way from basic water-in-oil formulas. Traditionally, it went that the thicker the cream, the better it moisturised. This premise has been blown away by new light low-fat formulations that hydrate the skin without clogging the pores. Ingredients that mimic skin's own moisture-binding mechanisms mean that skin stays softer for longer.
Many skincare brands use hyaluronic acid in their formulations, due to its amazing capabilities to attract many times its own weight in moisture, expand and smooth the skin's surface. It is the magic ingredient behind many serums, wrinkle filling pens and lip plumpers.
Skincare serums have gained in popularity and effectiveness. They are used to give the skin a boost and have hydrating, anti-ageing or brightening properties. According to a report published by Lancome, there has been a 21% increase in women using serum as part of their skincare routine over the past two years. Forest Secrets is a new natural skincare range that works on this principle.