The Cosmetic industry is aware that consumers are trending toward inner and outer well-being, which is impacting their spending behavior and decisions, from the foods they eat to the cosmetics they use. There is a lot of confusion in the personal care industry over which ingredients are healthy for the skin. The term "natural" is not regulated by the FDA, which basically leaves each vendor to set its own standards for what the term means. Some brands marketed as "natural" are formulated with high concentrations of plant-based and naturally derived ingredients, and fewer parabens, sodium lauryl sulfate, phthalates, petrochemicals, and synthetic fragrances or dyes. We are seeing more natural preservatives, emulsifiers, etc. Current labeling standards are open to interpretation and allow products to be called "natural" even if only a small percentage of ingredients could technically fall under that umbrella. The definition of "organic" refers to products containing ingredients grown and processed...