The material selection platform
Cosmetics Ingredients
The material selection platform
Cosmetics Ingredients

Multicultural Beauty

SpecialChem / Nancy Jeffries – Sep 1, 2010

Multi-hued beauty is one of the most dynamic growth areas in the cosmetics arena today. No longer the domain of any single group, the multicultural or ethnic consumer, which includes, but is not limited to the Asian, African American, and Hispanic market, represents an area of unique beauty that runs across cultures, demographics, and locales. Whether hair care, makeup, skin care, fragrance or nails, consumers want to find themselves and their inspirations in the overall beauty market. Products from Black Opal, Cover Girl's Queen Latifah Collection, Shiseido, Ambi, Revision Skincare and more, are addressing the diverse needs of this contemporary consumer who shops for products with which she connects, as well as those that serve her needs. Today, understanding one's identity and style is as much a part of the beauty market as skin tone palette or specific hair care need.Multi-hued beauty, the dynamic area for makeup, skin, and hair care innovation, is at the center of a wellspring of brand options, introductions, and inspiration in cosmetics and personal care today...

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