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Make-Up: How to Play with Color?

SpecialChem / Apr 6, 2007

Make-up is a story of color. Whatever can help to catch the consumer eye or change the way of proposing color is welcomed by the manufacturer. A lot of different ideas are now arriving on the market.

In eye make-up products, since November 2006 Helena RUBINSTEIN proposes an eye-shadow palette combining an intense color powder with an iridescent white powder. The white powder enables color blending and provides an amazing moiré (watered) effect. The warm shades display a gold sheen, whilst the cold shades display a blue sheen. It is more difficult to create such amazing effects on eyelashes because the surface area is too small to provide good light reflection. However, with new multilayer pigments formulated in a specific composition which provide a thin and uniform film on the surface of the lashes, AGNES B created a top coat mascara. The make-up result is surprising and results in high sparkling effect on lashes, from white to black for one shade and from pink to violet for the other shade.

For lip color products, there are many propositions. The idea is to provide the consumer with the largest choice of colors or color effects.

For example, CARGO with its Daily Gloss proposes a palette of 30 packs of gloss colors, each one for a single application. It is the principle of nomad products and how to sell different colors in one purchase, a concept also available for eye-shadows.

The choice of a lipstick color has always be a difficult exercise for many female consumers. L'OREAL, in the brand "color Riche Accords Naturels" now proposes a way to choose the best color for your lips, your carnation, and your hair color, following the trend of a natural look with a personalised beauty. Ten nude colors are proposed for each woman phenotype.

Another way to innovate with make-up is to change the source of color. Coming from different chemical or natural origins, having different physicochemical surface properties, pigments are currently causing a lot of trouble within formulations, fortunately not noticeable by consumers.

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