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Innovation in haircare is coming from the hairdressing salon

SpecialChem / Imogen Matthews – Sep 8, 2006

When John Frieda introduced his range of products dedicated to blondes, it took the haircare market by storm. The Sheer Blonde® line promises to keep highlighted blonde hair looking fresh and vibrant, avoiding any brassiness or dullness that happens as a result of the hair losing its cool blue and green tones. Sheer Blonde® Forever Blondeā„¢ total colour protector contains advanced levels of sunscreen to form a protective barrier around each strand of hair and is enriched with sunflower seed oil, chamomile, aloe vera and vitamin E to nourish hair and promote health. It was only a matter of time before John Frieda brought out ranges for brunettes and redheads under the Brilliant Brunette and Radiant Red brand names. Julie Edinborough, managing director, Kao Brands Europe, comments: "At John Frieda, we've always been committed to being truly innovative, prescriptively focused and category creating with the products we bring to market." Each range has been developed following Kao's research into the needs of each hair type and colour, using advanced technologies.

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