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Consumers adopt better sun care habits

Apr 3, 2006

Around the beginning of the 1990s the sun tanning market took a dramatic turn of events. The trend for a deep mahogany tan, so popular with American television soap stars, no longer held the same appeal for consumers wanting a more natural, healthy look. At the same time, suncare scientists were discovering that UVB rays, the ones which cause the skin to burn, also have a more deadly effect, leading to possible skin cancer...

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