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Cosmetics Ingredients
The material selection platform
Cosmetics Ingredients

Bath and Shower Products Add Benefits

SpecialChem / Nancy Jeffries – Oct 7, 2009

The Bath and Body market continues to show a shift from bar soaps to liquid soaps and body washes, with many new entries addressing specific benefits. There are natural and organic formulations, including the new JK Soul Salts line, with shea butter and organic essential oils, as well as Ahava, with Dead Sea Mud and guarana to stimulate skin cells. In addition, targeted body lotions, like The Cool Fix, to treat razor bumps and redness, Yves Rocher's Yellow Peach Body Exfoliant, for soft skin, and products that enhance sleep, erase cellulite, and add moisture, are among the consumer-driven benefits offered in the body care market today.The market for bath and body products is undergoing a major shift. No longer the sole domain of the practical, albeit fragrant and efficient bar soap, products now tout anti-microbial benefit, roughness reduction and scar healing, cellulite erasure, anti-aging, pore refinement, and cleansing.The bath and body market has become an at-home apothecary for treatment, indulgence, and well being...

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