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Anti-Aging in the Cultural Cross-hairs

SpecialChem / Inside Cosmeceuticals – Sep 23, 2008

In her new book, "I Feel Bad About My Neck," Nora Ephron addresses many of the curiosities of aging. There are the larger purses, the increased prevalence of hair coloring, and the preponderance of scarves and turtlenecks that make their way into women's closets. Because botox and face lifts can help turn a shiny image to the world, it's the wrinkles set in the neck that really tell the tale. opular culture has always extolled the beauty of youth; unfortunately, in today's society, the other half of the equation-the wisdom of age-seems outdated. Instead, consumers are aiming to look like the airbrushed, 40-something celebs on high-def and in the pages of the tabloids. At the same time, they've bought into the eco-friendly movement, seeking more natural solutions to problems facing the environment at large, and their own problems in the vanity mirror."The driving force behind the growth of the anti-aging cosmeceutical market is society's infatuation with staying young," said Suhail Ishaq, vice president, BioCell Technology.

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