New Red 1805

New Red 1805 by Givaudan Active Beauty is a vegan, cruelty-free, red pigment. It offers a sustainable alternative to synthetic red pigments, while creating new possibilities to answer the growing trend for healthier and cleaner beauty. It is crafted by green fractionation. This easy to formulate ingredient possesses high content of natural-origin ingredients without compromising performance on shade, intensity and stability. It is crafted from the chinese red radish raphanus sativus L. whose roots are naturally rich in colored metabolites named anthocyanins. It delivers a better chroma C* and a better coverage (contrast ratio) in comparison to synthetic benchmark red pigment. Also, features antioxidant properties, protecting the fragile lip skin from free radicals. It can be used alone in the formula or in association with other pigments to offer a deep glamorous & vivid color. It offers visual attractiveness. Its intense natural red is wear-proof stable and offers the perfect shade on all ethnicities. New Red 1805 is used in natural & colorful make-up and lipsticks. It is listed in IECIC.