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Cosmetics Ingredients
The material selection platform
Cosmetics Ingredients
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GLUADIN® WLM BENZ

Technical Datasheet | Supplied by BASF
Hydrolyzed Wheat Protein. GLUADIN® WLM BENZ by BASF is a cold processable, non-GMO, microprotein for deep protection and repair. It penetrates deeply into hair fiber, strengthening, repairing and protecting hair from within. This ingredient gets quickly absorbed and has been shown to reduce breakage by more than 80%. It also possesses anti-inflammatory properties and sooths the scalp. GLUADIN® WLM BENZ finds application in after-sun, body-, color- & face care, conditioning, liquid soaps, shampoos, hair coloring and styling products. Also used in baby care & cleansing, face cleansing, personal care wipes and shower/bath formulations. It is approved by ECOCERT, COSMOS and NATRUE.
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Claims
  • Protective Agents
  • Repairing Agents
  • Soothing
  • Anti-breakage/ anti-split end
  • Protections
  • Bio-based
  • Repairing
  • Strengthening
  • Quick Penetration / Quick Absorption
  • Non-Animal
  • Vegetal Origin
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