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Cosmetics Ingredients
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Styleze™ W-20 polymer

Technical Datasheet | Supplied by Ashland
Vinylpyrrolidone/Dimethylaminopropylmethacrylamide/Methacryloylaminopropyl Lauryl Dimethyl Ammonium Chloride Terpolymer. Styleze™ W-20 polymer by Ashland Specialty Chemical acts as a film former and foam stabilizer. Exhibits excellent adhesion to high energy substrates and forms flexible, elastic, low-tack and heat-resistant films. It stabilizes foam through its ability to reduce surface tension. Styleze™ W-20 polymer is used in gels, mousses, styling lotions/creams, styling sprays (non-aerosol), novelty stylers, shampoos, and conditioners. It provides firm hold, high humidity resistance, conditioning, volume, color and thermal protection.
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Claims
  • Film Formers
  • volume
  • color protection
  • thermal protection
  • tackiness reducing / non-tacky
  • hold
Appearance
Liquid, slightly hazy
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