TAGS: Sustainability / Natural Cosmetics Skin Care Decorative Cosmetic
YSL Beauty's new hybrid makeup and skincare range, Nu, made in the Caudry plant in France, has received Cradle to Cradle Certified® Silver. As the most ambitious and actionable global standard for products that enable a healthy, equitable, and sustainable future, this is one of the first times that a line made-in-France beauty products have received this rigorous certification.
The Nu range, which was launched in the US this past September to meet the needs of Gen Z consumers, reflects innovation, safety, and responsibility that the brand prioritizes in its certification process.
Measures Highest Standards for Sustainability
Cradle to Cradle Certified® is a multi-attribute measure of sustainable products, the globally recognized certification assesses all aspects of product design and manufacturing and signals that the brand has taken the extra steps to uphold the highest standard for sustainability. Developed by the Cradle to Cradle Products Innovation Institute, the evaluation criteria for this designation are material health, material reutilization, renewable energy and carbon management, water stewardship, and social fairness. Unlike many of the single-attribute certifications available, the Cradle to Cradle Certification ladders back up to YSL Beauty's company mission and reflects multiple factors that influence both product development and purchasing decisions.
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As part of this certification, the Caudry plant could demonstrate to the C2C Product Innovation Institute its commitment to limit the environmental impact of its activities, particularly in terms of water management and energy. Like all of the group's sites, Caudry is constantly improving its actions to help meet global challenges, in accordance with the commitments made as part of our L'Oréal for the Future program,” stated Coralie Buisine, brand launch manager at the Caudry site.
Additionally, this important recognition reflects the brand's values when it comes to sustainability and its long-standing commitment to developing products in a way that limits their impact on the environment, from the design stage to manufacturing through to the end of the product's life. Through its ongoing commitment to its sustainable practices, the brand aims to achieve Gold-level certification in the coming years.
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For the first time, a line of made-in-France beauty products has received Cradle to Cradle Certification®, the world's most advanced measure of sustainable products. We want to thank all the teams - Product, Development, Sourcing, Manufacturing… - that made this possible, through a long, intensive, and rigorous work, at each step of this certification process,” stated Pauline Prade, product development manager of skincare & fragrance Yves Saint Laurent.
Source: L'Oréal
