TAGS: Sustainability / Natural Cosmetics Hair Care in-cosmetics
Vytrus Biotech announced that it has received the Gold Award at in-cosmetics Latin America 2022 for its active ingredient ELAYA RENOVA™. An award that recognizes the best ingredients in the Innovation Zone.
100% Natural Active Ingredient
Elaya Renova™ is a 100% natural active ingredient from the stem cells of the olive tree (Olea europaea var. sylvestris). This ancestral Mediterranean plant possesses great resistance, vitality, and longevity. Elaya Renova™ concentrates these properties on an innovative and unique hair care ingredient.
The product has a unique composition, a proteolipid matrix capable of nourishing and revitalizing both hair and scalp. It acts synergistically to protect, restructure, regenerate and
beautify the hair and scalp.
The active brings a new perspective to hair care, Tensegrity, a concept inspired by an architecture based on a new holistic approach that considers the scalp, hair follicle, and hair shaft as interconnected parts, where the whole hair system is revitalized.
They have been inspired by the Mediterranean olive tree, a tree rich in lipids and proteins and characterized by its vitality, genetic diversity, and resistance. The active concentrate of the olive tree can provide revitalizing properties to the entire hair system.
Due to the lipid and protein reinforcement offered by the active ingredient, Elaya Renova™, can deeply moisturize and protect the hair from deterioration by high temperatures or sunlight, restructure and replenish it to achieve a healthy hair system, and consequently make it look beautiful.
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Source: Vytrus Biotech
