TAGS: in-cosmetics Skin Care Hair Care Decorative Cosmetic
Vantage will present two new ingredients and introduce a set of 17 new formulation prototypes at in-cosmetics Global.
in-cosmetics Global is one of the leading industry tradeshows for personal care ingredients. Vantage will be present at Stand 1G80 in Paris, France, April 16-18, 2024.
Address Diverse Skin Care & Beauty Needs of Each Generation
Vantage will also introduce two innovations aimed at enhancing formulation performance:
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CURAZELIC® 44: It is a novel form of solubilized azelaic acid to help improve performance in face cleansers and clear formulations
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METAUPON® EZ AMIBIO: It is the latest sulfate-free, liquid surfactant system. It has been developed for its versatility and compatibility with a broad range of rinse-off systems
Recognizing the preferences and challenges of each generation from Gen Alpha to Boomers, the concept entitled “Vantage, Your Life Choice” illustrates how personal care accompanies consumers through their life journey to fulfill their needs and aspirations.
The 17 new formulations include
skin care,
hair care,
color cosmetics, and multifunctional prototypes and are positioned to address the diverse skin care and beauty needs of each generation. They incorporate Vantage solutions that support trends for conscious consumerism and responsible sourcing. It also enables more sustainable formulation development and energy consumption.
"This year, Vantage delivers a compelling showcase of high-performance and sustainable solutions by integrating marketing intel and technical expertise. By understanding and anticipating the needs of the end user, we have created 17 new formulations aimed to accelerate our customers’ innovation pipelines, positioning ourselves as a partner within the personal care value chain," said Beto Pino, vice president Technical Marketing & Innovation, Personal Care.
Source: Vantage
