TAGS: Sustainability / Natural Cosmetics Hair Care
TRI-K Industries, Inc., a manufacturer of specialty ingredients for beauty and personal care, announces EssentiaTein™ Protect, a new multi-benefit protein technology for hair protection, moisturization, and mirror-like shine.
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This vegan product protects hair from pollution and repairs hair from UV damage and oxidative stress due to natural proteins from upcycled rice and baobab, as well as sustainably sourced amaranth.
Produced with a proprietary enzymatic system, EssentiaTein™ Protect offers higher efficacy than products that are simply blended. As a result, this potent active ingredient delivers visible results such as increased hair moisturization, enhanced shine, and improved luster at only a 1% use level in the formulation.
Part of EssentiaTein™ Protect’s mechanism of action includes film formation on the hair strand. The product helps removes dust particles from hair, preventing and repairing the environmental and UV damage that accelerates signs of hair aging.
EssentiaTein™ Protect also helps brands reduce their environmental impact. The environmentally friendly manufacturing process uses about 70% less energy and water versus traditional manufacturing methods. Moreover, its ingredients are naturally and sustainably sourced:
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Rice proteins upcycled from renewable, vegetal sources
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African baobab seeds upcycled from fruit that has fallen naturally
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Amaranth peptides sustainably sourced from natural ancient grains
“T
oday’s more eco-conscious consumers are becoming more wallet-conscious as prices rise across the board. Brand owners must make convincing claims and EssentiaTein™ Protect delivers visible results. We’re proud to introduce this highly effective active that protects people’s hair as well as the planet,” said Victor Low, TRI-K business manager.
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Source: TRI-K
