TAGS: Perfumes & Fragrances
Symrise has created the HERO, a unisex Eau de Cologne and will donate the cologne to front-line corona heroes. 19 Symrise fine fragrance perfumers from around the globe participated in the project to recognize and thank all the first responders.
HERO Created with Renewable Raw Material
Symrise is paying tribute with a specially created fragrance. Each of Symrise perfumers contributed one renewable raw material. Symrise will initially distribute the fragrance in the US, France, China, Singapore, Brazil and Dubai.
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It has been shown that the addition of fragrance to our daily essentials increases our quality of life. In the current situation, we want to do our part to lift the mood of our heroes with HERO and to try to give positive feelings to their lives,” said Ricardo Omori, SVP global fine fragrance.
Invigorating and Supportive Fragrance
HERO eau de cologne was created for both men and women. It interweaves ingredients from traditional eau de cologne and brings in contemporary notes like Ambrostar, a Symrise captive, musk and vanilla. The result presents an invigorating and supportive fragrance that combines energy and comfort.
The top note exudes a composition of Mandarin from Madagascar, bergamot with a boost of peppermint and ginger. The heart contains warm notes of ambrette seeds, orris and rose. The base note gives the fragrance fullness and modernity with guaiac wood, sandalwood, vetiver from Madagascar, cypress and renewable vanillin.
Source: Symrise