TAGS: Hair Care
Symrise introduces SymSoft® Scalp, a unique, highly effective solution for itchy scalp. The new ingredient has a complementary mode of action on the regulation of itching mediators to ensure a more comfortable scalp.
Ingredient Protects and Repairs Hair Fibers
SymSoft® Scalp also protects and repairs hair fibers. The Symrise development is suitable for use in shampoos, conditioners and other
hair care products. Symrise has incorporated its extensive knowledge of
skin care into scalp care with in this new cosmetic ingredient, which is available in the market since April.
“
Thanks to our decades of expertise in skin care, we have an in-depth understanding of what causes itching. We have incorporated this knowledge into the development of SymSoft® Scalp so we can provide a product that’s tailored to the specific needs of the scalp,” said Marcia Paula, global product director for Hair Care at Symrise.
Targets Itching on the Scalp at Its Source
SymSoft® Scalp’s most notable feature is its innovative mode of action, which targets itching on the scalp at its source. Itching results from a series of neurosensory reactions based on cross-communication between skin cells and the activation of nerve endings.
The ingredient modulates the activation of the receptors involved in the release of itching mediators at two different levels, and thus optimally alleviates itching sensation. The scalp feels better in five days.
Itchy scalp presents a widespread problem often associated with an irritated or unhealthy scalp. At the same time, consumers are looking for hair care products that also nurture the scalp. The substance focuses on the specific needs of the scalp and combines an anti-itch effect with hair fiber care. The product also strengthens the hair’s resistance and thus prevents damage caused by hair products, such as bleaching.
Source: Symrise