TAGS: Sustainability / Natural Cosmetics Hair Care
SEIWA KASEI CO., LTD. launched a new raw material for hair care Promois™ WS-HSIGPD. INCI name: Hydrolyzed Soy Protein PG-Propyl Methylsilanediol and Water.
This product is a soy protein derivative with thermal protection called “Soy Heat Guard.”
Naturally-derived with Moisturizing Benefits
Soy Heat Guard is a thermal protective ingredient derived from hydrolyzed soy protein. This ingredient has both soy protein part and heat active site, so it adsorbs the damaged hair and makes a thin film by reacting to heat processes such as hair dryers or hair iron.
Properties:
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Changes heat damage into heat active power and make the thin and smooth film
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Use soy protein which is superior in moisturizing effect among the plants
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Preservative-free, China compliant, and Japanese quasi-drug compliant
SEIWA KASEI has focused on researching and developing naturally derived hydrolyzed proteins since its founding. They have succeeded in producing hydrolyzed keratin, collagen, silk, milk, pearl, soy, rice, and pea protein and its derivatives for over 60 years.
Recently, the demand for plant protein increases due to the popularity of the natural or botanical concept. And many people use the hair dryer and iron on a daily basis, so hair care ingredient including thermal protection effect is also required.
For this reason, Soy Heat Guard, the fusion of soy protein which has excellent moisturizing features and heat active part is suitable for innovative cosmetics for hair care.
Explore Hair Care Range from SEIWA KASEI
Source: SEIWA KASEI
