TAGS: Sustainability / Natural Cosmetics
Skin Care
Hair Care
P2 Science launches the first product in the bioderived and patented CitroButter™ line of high-performance cosmetics butters. CitroButter™ S provides protection and hydration for the skin. In hair applications, the new product provides a barrier to retain moisture and protect against heat, humidity and frizz for a healthier feel and look.
New Product Built on Green Chemistry
Like other P2 products, CitroButter™ S is built on P2’s proprietary green chemistry platform. As such, it is derived from upgraded forestry by-products from Forest Stewardship Council certified pine trees. Commercial production of CitroButter™ S is underway at P2’s state-of-the-art green chemistry manufacturing facility in Naugatuck, CT.
“
CitroButter™ is huge product platform breakthrough, brought to market in record time using our concept to consumer business model,” said Neil Burns, CEO of P2. “
There are a number of natural butters on the market today, but nothing with multi-product performance anywhere close to that of CitroButter™ S.”
“
Our customers are increasingly incorporating sustainable ingredients into their new product developments but have been frustrated by the low performance of existing options,” said Ryan Cheng, VP Business Development at P2. “
Like our other ingredients, CitroButter™ S optimizes for performance too!”
The CitroButter™ S launch represents the 14th green chemistry-based product to be commercialized by P2 since April 2020. The CitroButter™ product line is part of P2’s Plant a Forest initiative, where P2 plants a tree for every kilogram of product sold. Each tree removes about 1 ton of carbon dioxide from the atmosphere during its life.
Product Range from P2 Science
Source: P2 Science