TAGS: Sustainability / Natural Cosmetics
Skin Care
Rare Beauty Brands relaunches Plant Apothecary, a new beauty line that unites the wisdom of science with nature for the best in results-driven skincare.
Clean and effective products are the priority, so the brand combined potent plant actives with clinically proven apothecary ingredients to deliver a transformative experience for the user rooted in consumer-driven insights. The formulas are created to awaken the senses, imbue skin with radiance, restore natural potential.
Promotes Positive & Effective Skincare
Rare Beauty Brands (RBB)acquired Plant Apothecary in 2019 and believes in the value of start-ups to drive innovation in the beauty category. The RBB model supports agile, entrepreneurial brands with a strong balance sheet, disciplined operations and distribution at scale. Plant Apothecary is RBB’s second brand to launch. Patchology, launched in 2014, delivers skincare through innovative eye gels, sheet masks, acne patches and hand and foot masks.
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Our model accelerates high potential indie beauty brands enabling them to achieve their full potential much faster than they could on their own,” said Chris Hobson, CEO of Rare Beauty Brands. “
Leveraging our experienced team, retail relationships and global supply chain we scale new brands more quickly and more efficiently.”
The new range includes enzyme cleaner, brightening emulsion serum, am moisturizer, sleeping cream and moisturizing eye cream.
Plant Apothecary relaunches with the following certifications, such as climate neutral, 1% for the planet, Peta Global Animal Test-free and Vegan, and Forestry Stewardship Council.
Source: Plant Apothecary