TAGS: Sun Care
MyCHELLE Dermaceuticals® will be launching sun care products at ULTA® Beauty. MyCHELLE sun care products are gentle enough for the environment, and also powerful enough to protect against the sun’s harmful UV rays.
Products Free of Parabens and Silicones
The products developed by the company are free of parabens, petroleum, phthalates, silicones, sulfates, ureas, and artificial fragrances and colors, and the complete sun care line has been tested for 150+ contaminants that are not regulated by the FDA.
New sun care products debuting at ULTA include:
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Sun Shield Liquid SPF 50 in Non-Tinted, Nude, and Natural Tan
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Replenishing Solar Defense SPF 30
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Sun Shield SPF 28 in Coconut and Unscented
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Sun Shield Stick SPF 50 in Tinted and Non-Tinted
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Replenishing Solar Defense Body Lotion SPF 50
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Sun Shield Clear Spray SPF
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We have always recognized the effects that sunscreens have on the planet, so when we developed ours, we were committed to making them reef-safe, mineral-based, and free of destructive chemicals like oxybenzone and octinoxate, which are known to be toxic to marine life and the delicate coral reefs," said Catie Wiggy, MyCHELLE's VP of marketing and product innovation.
Receives Clean Label Project Certification
After completing testing of the entire sun care line, the company has received the Clean Label Project Certification for stellar results and for continuing to lead the natural category for safety and efficacy.
The Clean Label Project is a nonprofit organization consisting of a small staff and assisted by a board of directors and a Medical Advisory Board, concerned about the industrial and environmental contaminants found in consumer products.
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We are proud to feature The Clean Label Project logo on all MyCHELLE sun care packaging in 2020 and believe this will help drive sales as an important key brand differentiator," said Wiggy.
Source: MyCHELLE Dermaceuticals