TAGS: Sustainability / Natural Cosmetics Skin Care Decorative Cosmetic in-cosmetics
Micro Powders will launch several new products at in-cosmetics Global in Paris at the Safic-Alcan booth (#A1P30). It will focus on the benefits of fine powders and exfoliants in skin care.
No Added Pigments, Dyes or Synthetic Colorants
Naturecel 793 is a micro-plastic free talc replacement that not only acts as a filler but also creates a fresh, natural look with luxurious PMMA-like aesthetics. Studies prove that it offers superior soft focus performance over PMMA and polyethylene products.
In a blind test of 15 participants to determine consumer preference for a pressed powder containing Naturecel 793 versus talc, 100% said they preferred the feel of Naturecel 793 over talc.
Another new ingredient to be showcased is an extension of the Color By Nature™ line of natural
exfoliants. Naturebead® White H20 will round out the color selection by offering a white gentle exfoliant that can pop out or be blended into formulations. This 20 mesh, single INCI ingredient was developed with clean beauty in mind. It is made with only hydrogenated castor oil with no added pigments, dyes or synthetic colorants.
Both products, along with other formulator favorites, will be featured in a variety of
skin care and cosmetic formulations to demonstrate the make-or-break differences that Micro Powders' ingredients offer.
Source: Micro Powders
