TAGS: Hair Care
Lubrizol Life Science – Beauty (LLS Beauty) launches Go with the Flow Hair Makeup & Style. The temporary hair color with built-in style-boosting properties is formulated to achieve an immediate, natural finished look that rinses out at the end of the day.
Formulations Offer Instant Color and Texture
Go with the Flow Hair Makeup & Style offers instant color, texture and dimensional effect (as dip dye ombré, color highlights) in convenient purse-size applicators. Shade options include pink, peach, gray, red, black and yellow.
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Whether it’s a new trendy color or texture, consumers are loving the fast, quick change that temporary hair color offers, helping them to try a bolder look at home with an easy to use application that can be easily rinsed out at the end of the day,” said Juliana Mancini Gomiero, global hair care marketing manager, LLS Beauty.
Formulations Contain Polymer Technology
At the heart of Go with the Flow Hair Makeup & Style formulations is Lubrizol’s
Carbopol® Style 2.0 polymer technology. This breakthrough 3-in-1 rheology modifier has inherent boosting properties, provides a stronger hold in styling applications, and exhibits flexible and broad pigment compatibility.
Texture options include styling gel, gel cream, liquid chalk, mascara, cream in powder and glossy gel. Consumers can count on a smooth, glossy appearance and lasting style definition, even in high humidity.
Source: Lubrizol