TAGS: Skin Care
Kao Corporation to launch the Curél face care range in the United Kingdom and United States in October 2019. Kao seeks to strengthen the global strategy for the brand and expand the number of customers in the sensitive skin care market worldwide. Curél technologies are thoroughly researched for dry and sensitive skin care before the launch.
Addressing the Needs of Dry and Sensitive Skin
Curél face care range is known for Kao’s expertise in dermatology; restores the functions of ceramide as a vital skin ingredient and protects the skin from sensitivity caused by dryness. Low levels of ceramide in skin weaken the barrier functions that protect the skin from external stimuli thereby leading to problems such as roughness and chapping.
The skin care brand moisturizes skin by protecting and supplementing ceramide. Regular application supports the barrier functions that protect the skin from dryness and other external stimuli and maintains a hydrated skin less prone to roughness.
Items to Be Introduced in UK and US
Curél products to be introduced in United Kingdom and United States are:
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Makeup Cleansing Gel
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Foaming Facial Wash
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Moisture Facial Lotion Enrich
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Moisture Eye Zone Essence
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Moisture Facial Milk
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Intensive Moisture Facial Cream
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Trial Kit Enrich
The
Curél face care range will be available at Boots stores and Boots.com in UK and at Ulta Beauty stores and Ulta.com in US. Also, Kao marketers will be spreading awareness of the Curél brand through influencers and online campaigns.
Source: Kao