TAGS: Decorative Cosmetic
Skin Care
KANEBO by Kanebo Cosmetics to launch a lineup of base makeups that enhance the natural skin vitality, including a powder foundation created to bring out the personality of the wearer.
New Foundation Provides Natural Finish
In the spring of 2020, Kanebo Cosmetics rebranded its global prestige brand KANEBO with a new message, “I HOPE,” to celebrate the uniqueness of all people in an era of diversity.
Kanebo Cosmetics has developed a forefront technology to encapsulate pigments in a gel. When formulated as a base component of makeup, these semi-transparent layers of gel accentuate the skin’s inherent vitality, creating a beautiful, natural finish.
KANEBO MELTY FEEL WEAR, a core item in the upcoming lineup, is a powder foundation that tones the skin to an immaculate, natural finish brimming with vitality. MELTY FEEL WEAR introduces Dual Gel Coating Technology, a semi-translucent gel encapsulating all pigments. Light diffused across the thick gel film blends with the natural color and texture of the user’s skin. The foundation helps to minimize imperfections and accentuates the skin’s natural beauty, leaving a beautiful finish with a sense of depth.
The five types of products are MELTY FEEL WEAR, EVEN FIT PRIMER, TREATMENT GLOW PRIMER, COMPACT CASE and FACE SPONGE.
Source: Kanebo Cosmetics