TAGS: Sustainability / Natural Cosmetics Hair Care
Henkel Consumer Brands recognized Ashland Global Holdings Inc. (NYSE: ASH) with two personal care supplier awards. This includes the Best Innovation Contributor award for hair care and runner-up in the Sustainability Category. The announcement was made at the 2024 American Cleaning Institute (ACI) Annual Meeting and Industry Convention. It was from Jan. 29 – Feb. 2, 2024, in Orlando, Florida.
Restores Strength and Manageability to the Hair
Ashland
Fiberhance™ bm solution was recognized as the best innovation contributor award for hair care. It was noted as a benchmark in hair strengthening, evolving from glucose-based chemistry. The ingredient has a unique multifaceted mode of action. It penetrates deep into the cortex to create new hydrogen and ionic bonds. This supports the damaged internal keratin structure and restores strength and manageability to the hair. Henkel recognized Ashland’s excellent support in developing a plant-based bonding repair technology.
Ashland
Styleze™ es-dura ingredient was recognized as runner-up in the sustainability category. This ingredient is the latest plant-based ecostyler innovation from Ashland. This is used for leading edge styling performance and sustainability. The new ingredient uses Ashland’s expertise in guar-based polysaccharides. It gives hair outstanding, all-weather style durability. It was developed to give a uniquely strong sustainability profile offering naturally derived, biodegradable, vegan and clean INCI claims. These claims apply to hair styling, conditioner, and treatment formulations.
“Fiberhance™ bm solution and Styleze™ es-dura ingredient, are two plant-based innovations from Ashland that combine high-performance and unique consumer experiences in hair care,” said Joël Prouff, general manager, personal care, Ashland Europe.
“It is a great honor to receive these two awards from Henkel, a leader in hair care solutions.”
Explore Hair Care Range from Ashland
Source: Ashland
