TAGS: Natural/ Organic
Skin Care
Givaudan Active Beauty has unveiled Sensory Crush, a collection of three naturally colored face masks that meet the beauty expectations of Generation Z consumers. Sensory Crush to be launched at Cosmet’Agora in Paris, combines natural ingredients and innovation to address the beauty expectations of the Generation Z.
Sensory Crush Combines Natural Ingredients and Innovation
DAR! – French for LIT!
The exfoliating mask powered by
Biogomm'age™ has purifying (Rutin, an active molecule extracted from Sophora Japonica), regenerative (natural extract of Papaya) and detoxifying (activated carbon) properties.
To mimic papaya appearance, two dyes have been mixed, the beta-carotene of Dunaliella algae (Orange-WD-L) and carmine red (Red-WS-P). This papaya-like formula transforms from orange to black, as the activity of the charcoal beads is released during scrubbing.
OKLM – French for CHILLAX
The night mask has antioxidant properties (natural extract of Yuzu) allowing it to calm and moisturize (
Yogurtene® Balance, a game changer in skin hydration) the skin gently. Upon application, its refreshing effect soothes all tensions felt during the day. To obtain a creamy and smooth yellow, Dunaliella natural dye (Orange-WD-L) was used.
EN BOMBE! – French for ON FLEAK!
The mask restores the energy and vitality (natural extract of Dragon Fruit) of the skin. Its honey texture becomes milky when you massage your face with water. After rinsing, it eradicates stress (
Neurophroline® active botanical extract of Tephrosia purpera traditionally used in Ayurvedic medicine) and gives a luminous effect to the skin.
Echoing the dragon fruit, the color of this mask was obtained through anthocyanins (Red-OD-P), a natural dye found in leaves, petals and fruits.
“A blend of innovative packaging, sensorial textures and energizing fragrances makes these masks a perfect mix of naturalness and efficacy. We offer the Gen Z a collection with names that speak to them. DAR! (French for LIT!), used to express terrific moments, OKLM (French for CHILLAX), the slow pace and EN BOMBE! (French for ON FLEAK!) the gorgeousness,” commented Pauline Martin, global communications & events manager, Givaudan Active Beauty.
New Definition of Beauty by Generation Z
Generation Z represents 40 percent of global consumers and they have already changed the definition of beauty by making it more emotional. According to Mintel, 65 percent of consumers think that being beautiful is mostly about being confident and 48 percent is about expressing yourself.
Self-educated in beauty and in sustainability, they look at what they use to ensure is good for them, for others and for environment. An essential topic, with 49 percent of users agreeing that they always look for natural products.
Visitors will have an opportunity to discover Sensory Crush at Givaudan’s booth 69 during Cosmet’Agora in Paris from 14-15 January.
Source: Givaudan Active Beauty