TAGS: Sustainability / Natural Cosmetics Skin Care
Givaudan Active Beauty defies the effects of gravity on aging skin with the launch of Gravityl™, a 100% natural ingredient with a powerful lifting benefit and proven efficacy on face contour.
Crafted by marine biotechnology from a red macro alga, this new active ingredient is the ideal ally to fight visible signs of aging by reducing skin sagging and double-chin volume.
Related read: Better Aging vs. Anti-Aging
Drastically Reduces Double-chin Volume
Two clinical tests versus placebo, on a total of 84 volunteers, established that
Gravityl™ is able to relaunch the production of collagen fibers in mature skin and to increase collagen content by 3.4 times while improving firmness and elasticity by up to 7 times versus placebo. This new active ingredient also offers a significant lifting effect as it drastically reduces the double-chin volume in just one month (by more than 27 mm3), visibly reshaping and reinforcing the structure of facial skin.
With the skin aging process, loss of firmness and elasticity is inevitable. When the skin gets older, gravity plays its role and significantly contributes to many signs of aging, especially on the lower part of the face. According to its CMI study, 54% of female and male consumers globally develop sagging skin, double chin, or loss of face contour. Most of them also consider their jawline structure important but have never had or would have surgery to deal with it. To respond to this relevant cosmetic need, the Active Beauty team looked for the best solution to relaunch the production of key structural constituents of the skin, while fighting against the effects of gravity, thereby exploring an exciting and promising way to reinvent well-aging!
“
Thanks to an exclusive multi-step and eco-friendly process, we have crafted an enriched extract of Gigartina stellata, able to relaunch key processes linked to the extracellular matrix and elastic fiber protection, and reorganizing fibers in the dermis. Its specific mode of action and spectacular performance make Gravityl™ the ideal ally to fight against visible signs of aging, skin sagging, and double-chin, bringing back suppleness to the face, with a demonstrated 30-year rejuvenation of the skin’s biomechanical properties,” said Mathias Fleury, head of the category, Actives for Active Beauty.
It has specially formulated an inspiring concept featuring Gravityl™, S3D® Jawline Reshaper. This 4-in-1 firming cream is empowered by two additional potent cosmetic ingredients known for their well-aging efficacy, Agefinity™ and Acerola LG to boost skin elasticity, regenerate cells, reorganize collagen, and provide antioxidant benefits.
This new ingredient was also showcased at the booth (5I36) during PCHI, which was held in Guangzhou (China) from 15-17 February 2023.
Explore Anti-aging Agents from Givaudan
Source: Givaudan
