TAGS: Sustainability / Natural Cosmetics Skin Care
Crodarom introduces Phytessence™ French Rose EC, an innovative botanical extract derived from Rosa gallica, a historic variety of rose, one of the oldest of the ancient roses deeply rooted in European pharmacopeia.
Beyond the captivating beauty and enduring symbolism of the rose, this launch pays tribute to the ageless allure and captivating scents that this flower has graced civilizations with throughout history.
Offers Protective and Soothing Properties
However, Crodarom's exploration delves deeper, uncovering the striking parallels between rose petals and human skin due to a common genome, particularly regarding aging, moisture retention, and defense mechanisms.
Quantified in flavonoids, this extract has been designed to be a natural source of hydration for the skin, as well as to offer protective and soothing properties.
Hydrated skin is radiant, supple, and resistant to aging. The skin's natural hydrolipidic film, made up of sebum, acts as a barrier, preventing water loss. However, this film changes with age, health, and environment.
Phytessence™ French Rose EC is key for maintaining skin hydration and strengthening the skin barrier at any age, to reveal the natural beauty of the skin. The moisturizing effects have been measured by MoistureMap® on mature and dry skin. A clinical test showed that after the application of a cream containing Phytessence™ French Rose EC, volunteers claimed that the cream containing its extract helped to visually improve the quality of their skin.
This ingredient is particularly fitting the trendy rituals of skin flooding, involving layering moisturizing cosmetics to lock in moisture and deeply hydrate the epidermis for a long time. This trend is more than ever a recognition of hydration as a fundamental pillar of its beauty routines, and the first step to natural beauty to be adopted whatever the season.
Sustainability Claims of this Extract
Phytessence™ French Rose EC is derived from flowers that have been produced by Crodarom’s local producers, involved in organic and responsible cultural practices, located in southern France. Such sourcing allows for its extract to be certified as organic by Ecocert Greenlife according to the COSMOS standard. These win-win partnerships are a guarantee of Crodarom’s contribution to local and ethical sourcing, and to local development, as well as one of quality insurance as its strong ties with its producers lead to the continuous improvements of practices.
The extraction method used to produce Phytessence™ French Rose EC is Crodarom’s innovative and sustainable EcoSound™ technology. This environmentally friendly technology uses ultra-sound to extract the most valuable components of roses, with low energy consumption (9 kWh/100 L of extract) and without denaturing molecules from heat or chemicals.
The extract is also preservative-free, and 100% naturally derived according to ISO16128.
An Ingredient Dedicated to Femcare
The natural ingredient derived from rose is ideal for Femcare, due to its gentle yet powerful nature.
The concept of Femcare has recently expanded to encompass a broader view of women's well-being and beauty, as we mentioned in their 2024 trends review. Today's consumers associate it with not only physical well-being, but also mental health, self-recognition, and satisfaction, as indicated by surveys conducted by Euromonitor International. This shift is influenced by the rise of female empowerment, efforts to destigmatize discussions about intimate health, and increased awareness of self-care due to the pandemic.
This recognition has prompted businesses to reframe Femcare, a category traditionally focused on disposable sanitary products, to encompass a more holistic approach that includes skin, body, and mental well-being. Skin care has emerged as a natural extension of this holistic approach to menstruation. Beauty is now viewed as an integral part of women's overall health.
The various beneficial properties as well as the great emotive components of Phytessence™ French Rose EC make it an ideal ingredient for such an approach, starting with addressing issues like dryness, itchiness, and redness happening at the various stages of a woman's life. Opportunities to satisfy the entire female wellness spectrum are ahead with its ingredient.
Explore Skin Care Range from Croda
Source: Croda
