TAGS: in-cosmetics
Clariant Personal Care has announced that 20 new formulations and products will be introduced from its Envisioning Beauty brand during 2020. And many of these new formulations will be launched at in-cosmetics Global 2020 to be held between 31 March – 2 April, Barcelona (booth V50).
Innovative Actives - Spotlight at the Event
Following Envisioning Beauty’s introduction at the 2019 tradeshow, Clariant turns attention for the 2020 Barcelona event to present new innovative specialties from three of the brand’s five focus areas, namely preservation, sensorial effects and active ingredients.
Clariant Active Ingredients has kick started its new partnership with French biotechnology company,
Plant Advanced Technologies (PAT). New active for scalp care along with other active ingredients will be launched at in-cosmetics Global 2020.
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The start of not just a new year but a new decade often heralds a time of transformation, reorientation and forward-thinking. We’re very excited about what the industry can look forward to from ‘Envisioning Beauty’ in 2020,” commented Ralf Zerrer, head of strategic marketing & innovation, business unit industrial & consumer specialties, Clariant.
Next-generation Preservation Boosters
The company answers call from brands and formulators for support in managing the heavily regulated area of cosmetics preservation with the launch of a new next-generation preservation booster. The latest addition to Clariant’s range addresses performance challenges, formulation flexibility and increased natural content in formulations, thereby helping the industry to reduce the amount of preservatives needed to achieve a cosmetics product safe for use.
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Our new ingredients and formulations will inspire and help formulators and brands to realize new opportunities and be sustainable in their approach to innovating within Personal Care," added Zerrer.
Clariant puts an emphasis on the formulator convenience when aiming for extraordinary sensorial effects with the launch of a new, easy to access tool highlighting various benefits offered by its emollients and emulsifiers. New formulations inspired by these ranges will be ready to experience at the booth.
Clariant will treat visitors to the first selection from 13 completely new, inspiring formulations that reflect the changes in consumer consciousness and behavior, and engagement in more active lifestyles and with playful beauty routines, seen in five trends from across the globe – all presented in the new BeautyForward edition IV.
Source: Clariant