TAGS: Skin Care
Hair Care
Clariant releases inspirational formulations from trend insights BeautyForward Edition 4, guiding beauty product developers to meet the desires of specific global consumers.
Sophie Qureshi, beauty journalist and brand consultant, has been part of the team for BeautyForward Edition 4, which matches formulations ideas to five identified global trends. The first wave centers on three: Fantasy Formulations; Embracing Aging and Active Beauty.
Formulations Offer Tailored User Experience
Clariant has worked with journalists, influencers, formulators, and marketers this year and distilled global trends catering to specific target groups.
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We have embraced their emerging needs in exciting formulations that offer the tailored experience these different individuals now demand and desire, while also delivering the right care results for their skin and hair,” commented Fabio Caravieri, global head of marketing segment consumer care, business unit industrial & consumer specialties at Clariant.
Fantasy Formulations: Insta-Ready Smoothing Primer Jelly
Within personal care, novel textures like jellies, putties and sugarcube exfoliators allow desires for engaging and dynamic sensorial experiences. While at the same time, the importance of “Instagrammability” for millennials is leading to an explosion of brightly colored, metallic and glitter formulations in various formats.
Clariant introduces Insta-Ready Smoothing Primer Jelly, a primer that comes in a playful bouncy jelly with a memory form to keep its shape and grip effect for easy makeup application. The formulation has also hydrating and collagen-boosting actives to improve complexion long-term.
Embracing Aging: Illuminating Silver Hair Nectar
Clariant caters to the specific needs related to mature hair, such as volume and shine boosting, with an Illuminating Silver Hair Nectar. The formulation features the innovative conditioning agent, Genadvance® Life for thin hair.
Active Beauty: Fight the Frizz Hair Stick
For hair care, Clariant responds to the demand for quick, mess-free application that tackles dry hair, with easy hair touch-ups on the go. The Fight the Frizz Hair Stick instantly tames frizz and flyaways while adding a healthy shine to hair. The vegan, silicone-free portable stick is ideal after a quick workout or for quick touch-ups on the move. Thanks to the natural petrolatum alternative Plantasens® VP 170.
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Insight into emerging groups, changing perceptions and lifestyles, and the evolving needs that accompany these, equip cosmetic product developers to be more proactive and imaginative in their creations. BeautyForward Edition 4’s focus indicates consumers can expect to see even more emphasis on sensorial experiences, sophisticated simplicity in beauty products responsive to the needs of pro-aging generations, and solutions relevant to demanding active lifestyles,” added Qureshi.
Source: Clariant